Challenging the conventions of a horror

Here are ways I have considered that me and my group can challenge the conventions of a horror trailer. 

Overview of my research into challenging the conventions of a
horror film  

Here is how the conventions of iconography can possible be challenged for our trailer. 

Here are possible way the narrative structure can be challenged. 

Here are different ways we could challenge conventions for the setting.

Again these are different ways that the technical codes can also be challenged.